What is the Chet Holmes Dream Buyer Strategy?
In "The Ultimate Sales Machine," widely considered one of the top ten business books ever published, author Chet Holmes revealed his now famous "best buyer" strategy that has since doubled sales for hundreds of companies.
"I call this strategy the Dream Buyer effort. It is your program for targeting your 100 (or whatever number is appropriate) dream clients constantly and relentlessly until they buy your product or service. The goal of the Dream Buyer Strategy is to take your ideal buyers from “I’ve never heard of this company” to “What is this company I keep hearing about?” to “I think I’ve heard of that company” to “Yes, I’ve heard of that company” to “Yes, I do business with that company.”
--Chet Holmes/The Ultimate Sales Machine
This newly adapted course updates the original material with proven tactics for 2021 and beyond. Email marketing, social media marketing, virtual selling via videoconferencing apps, plus scripts, templates, examples, and everything you need is included.