Research and market data done through your Core Story™ opens up the buying pyramid, appealing to your entire target market. In today’s world, you MUST stop selling and start educating!
We live in a digital age where your prospects are researching an average of 5 pieces of content before contacting your company. (Especially among the emerging generations who pull out their phones to find out everything about you online). They’ve lost trust in you, your sales people, and are looking for evidence that you can be reliable. If you gain your client’s trust and build a rapport, you are already 60% of the way to your sale. You can have your competition educate them, or you can have a personalized system lead them through to the journey to the buy.